Run a polished practice without managing every detail behind the scenes
When operations lag, growth stalls.
It’s not one big issue.
It’s a dozen small ones that steal hours, create risk, and make growth feel heavier than it should:
- CRM clutter
- Follow-ups in inboxes
- Inconsistent onboarding
- Processes living in your head
You can’t scale a firm on memory and hustle.
You need operations you can trust.

When operations lag, growth stalls.
It’s not one big issue.
It’s a dozen small ones that steal hours, create risk,
and make growth feel heavier than it should:
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-
-
-
-
-
-
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- CRM clutter
- Follow-ups in inboxes
- Inconsistent onboarding
- Processes living in your head
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-
-
-
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You can’t scale a firm on memory and hustle.
You need operations you can trust.
Grow with Thrifty

Sales Calls
Team members
Global Revenue

Operational support built for how advisors actually work.
I don’t simply hand you a report.
I work alongside you to fix what’s broken, clean what’s messy, and build systems your firm can actually run on.
This is hands-on operational support focused on execution, follow-through, and building processes that hold up as your firm grows.
🚀 Start with the Brightline Operations Reset
Clarity. Order. Momentum.
If your operations feel half-built or duct-taped together, the Operations Reset gives you a strong foundation without overwhelm.
This is a focused engagement where I:
- Map how your business actually runs
- Clean up core systems (CRM, scheduling, workflows)
- Establish a clear operational rhythm
- Document key processes so nothing lives only in your head
- Identify what’s needed for sustainable growth
Some advisors stop here and walk away with a smoother, smarter business.
Others continue into ongoing support.
Either way, this reset puts you back in control.
Ongoing Support that Grows With You
Once I complete your Operations Reset, I'll recommend the level of support that fits based on what your business actually needs.
Foundational Support
Consistency without constant oversight
- Client meeting prep handled
- Follow-ups completed reliably
- CRM kept accurate and usable
- Scheduling without back-and-forth
- Paperwork ready before it’s needed
- A weekly operational rhythm that keeps things moving
- Best for advisors who want calm, consistency, and peace of mind without adding another hire.
Growth Partner
Operational strategy + execution
- Everything in Foundational +
- Polished, repeatable onboarding
- Structured review cycles
- Real-time pipeline visibility
- Workflows aligned with how you actually operate
- Light automations to remove friction
- Processes documented outside your head
- Ideal for growth-focused advisors who want a true operational partner.
Full Ops Ownership
End-to-end operational ownership
- Everything in Growth +
- Inbox and communication management
- Systems that evolve as the firm grows
- Vendor coordination and decisions handled
- Automations maintained and optimized
- SOPs that support future hires
- Regular system audits and proactive improvements
- Best for advisors focused on vision, growth, and client relationships.
Financial Planner
Mark Rosinski
Amy has been a huge help in my business. She is a good communicator, timely, accurate, and very kind.
Our first project together was to clean up my client data after I had gotten behind with growth this year. After completing the project, I quickly started seeing efficiencies in my prep for client work and she has taken that huge weight off my shoulders. She has come with additional ideas on how to further improve my CRM and I'm excited to continue to work with her.
Our Services
Pricing
For when you only need a small task or project done.
Small Project
For those who only need a few hours of help per week.
Lite
For those who need more focused support.
Premium
Choose Brightline Support?
In addition to starting and growing a Virtual Assistant company for marketing agencies, I have over 25 years of administrative and operations experience in various small business industries, including manufacturing, real estate, accounting, marketing, SaaS, and more. I also have a BA in Business Administration and a Masters in Information Systems.
I know what it's like to have too much on your plate and the stress of not knowing how it will all get done. That's why I do what I do. I want to help take those administrative and operational tasks off your plate so you can focus on what you do best.
From managing your inbox and calendar to preparing for meetings and handling sensitive documents, my experience and attention to detail will allow you to focus on working on your business instead of in it.
How It Works
Start with the Operations Reset
A focused engagement to bring clarity and order.
I fix things in real time
No reports. Just practical, hands-on improvement
Continue or walk away stronger
Ongoing support is optional, never pressured.
This is for you if:
✅ You want clean systems that stay clean
✅ You're ready to grow without chaos
✅ You don't want to manage an employee
✅ You value structure and follow-through
This is NOT for you if:
❌ You want someone to help with compliance or investment advice
❌ You prefer everything informal and undocumented
❌ You're only looking for reactive task work
Ready to make operations feel lighter?
Start with the Brightline Operations Reset.
You'll feel the difference right away and operate differently going forward.
